1. The importance of Mobile

For years Pokémon had operated almost exclusively on handheld Gameboy and Nintendo DS devices but in recent years casual mobile gaming has overtaken handheld devices. Nintendo finally ventured into mobile and it has been a success. This is an example of how important mobile is to customers in today's environment.

Lesson: Make sure your business is mobile. Empower your employees to get work done not just from an office but wherever they may be and whenever. Allow your customers to engage with you through the medium of their preference. Understand what customers are looking for and adapt to meet their needs. Mobile is no longer a choice; it's a must.

2. We love innovation

Australia was one of the first countries in the world to have access to Pokémon GO. With the vast adoption of the reality app in Australia, servers were being overloaded which led to delaying the release of the game in Europe.

Lesson: Australian's love innovation and are receptive to new things. Be bold and try new initiatives with your own business.

3. Inclusive collaboration breeds success

Pokémon GO has revolutionised the gaming world by influencing users to interact with each other about their experiences, and people are loving it. Players are prompted to join one of three teams when they reach Level 5 in the game. This has generated a sense of community as users look to help each other.

Conversely, in business, collaboration is often limited to in-person meetings or phone calls where if you're not invited, you're not a part of it.

Lesson: Make collaboration inclusive; avoid limiting it to invitation-only events. When employees can share, are part of it, and comment freely, a whole new level of productivity happens.

4. Easy and simple enhances adoption

The phenomenon of Pokémon GO has really been incredible and this is largely due to a simple principle – literally. The simplicity of the game allows hard-core pros and newbies alike to understand the concept at the same level. The game broken down is as simple as walk, click, look, and catch.

Lesson: If you make it easy, then people will use it. If you make sure any new technology you introduce in your business is easy to change to and easy to use, you'll find that everyone in your organisation is not only be will, but happy to embrace the change.

5. It takes many years to make an overnight success

While the Pokémon GO phenomenon may seem like an overnight sensation, the success of it is the result of a number of years of research, development, investment, partnership and planning.

Lesson: Have a big vision for your business and partner with a proactive business advisor to support your growth and help you reach your financial objectives.

If you are looking for a proactive accountant to help you "catch a Pikachu" contact us at Envision Business & Wealth Advisors to see how we can partner you to achieve your objectives.